The flyweight problem in the UFC

The UFC on FOX 8 takes place this Saturday and the buzz isn’t quite there for this card like it has been for previous UFC on FOX cards.

That’s not to say there aren’t great fights – there are.

But, the UFC seems to have an issue in drawing interest in one of their most exciting divisions.

For the second time on FOX, the card will be headline by the flyweight division (125 pounds).

If you simply watch the UFC for fights, then this is no issue for you. The flyweight division provides plenty of excitement, and while the fights usually go the distance, but push a fast pace the entire time.

But, if you are FOX, or even if you are UFC brass concerned about ratings, the flyweights probably aren’t the ideal.

It would be easier for the UFC to market this card on the co-main event of Rory MacDonald vs. Jake Ellenberger than it is to market it on Johnson for John Moraga. I am going to guess many casual UFC fans don’t even know who Moraga is.

There is a reason that the flyweights have yet to main event a UFC PPV card. It is because the UFC can’t sell tickets on a flyweight bout. It’s not even very often that a flyweight bout has been part of a UFC PPV main card at all.

What the UFC really needs is one of two things. They need a legendary fight to come from Johnson vs. Moraga or they need an amazing highlight-reel finish.

If Johnson and Moraga put on a legendary fight, something along the lines of Forrest Griffin vs. Stephan Bonnar, it allows the UFC to market the two in a similar way and create some buzz for the division. People will want to see both men fight again, either against each other or against new opponents.

If that can’t happen, the UFC needs someone to emerge as the clear start of the division. To do that, the organization needs an incredible knockout or submission finish in the fight.

The reason Anderson Silva and Jon Jones draw like they do is because they can do some amazing things in the cage and people want to see that. If a flyweight can establish himself as a star, it will give the UFC the ability to market them as a PPV main event.

  

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