Lesnar on the Ultimate Fighter: a win-win situation

nullThe 13th season of the Ultimate Fighter debuts tonight at 9 p.m. on SpikeTV and it features heavyweight coaches Brock Lesnar and Junior Dos Santos. While many could probably care less about Dos Santos’ involvement, the addition of Lesnar to this series is a big upgrade for the UFC.

Love him or hate him, Brock Lesnar is the biggest draw in all of MMA. Just this past year, both of the pay-per-views he headlined went over 1 million PPV buys. His UFC 116 main event with Shane Carwin led all UFC PPV’s in terms of purchases for the year of 2010, and his fight with Cain Velasquez at UFC 121 finished tied for the second most PPV buys in the year with UFC 114.

While The Ultimate Fighter show saw a little boost last season with Georges St. Pierre as coach, the series has become a little watered down and stale compared to when it first appeared on the scene.

But, with Lesnar being a coach this season, the numbers should spike (no pun intended). Lesnar is a polarizing figure. His size, his appearance, his demeanor, and his personality all seem to draw fans in—that includes me.

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