White won’t confirm UFC to Fox reports
The UFC could be leaving Spike TV and heading to Fox, in what would be a major upgrade for the promotion.
This is according to a report from the Sports Business Journal, which announced the two struck a deal to hold four events per year on broadcast TV.
In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources.
The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network. Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year.
The Fox deal is believed to be for seven or eight years. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January. That includes several fight cards, plus shows like the reality series “The Ultimate Fighter.”
However, UFC President Dana White wouldn’t confirm or deny the deal during the UFC 136 pre-fight press conference in Houston today.
“Everyone is asking me to comment on the Sports Business Journal article. Well, there’s a reason I haven’t, just like I didn’t comment on the Wall Street Journal article on us buying G4.”
White wouldn’t hesitate to announce this deal if it was done, so there must be something still undecided about a possible agreement.
FOX would be a good fit for the UFC, as the network has always been a bit edgier than the likes of CBS, ABC, or NBC.
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